About Ed

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Originally from Croatia, Ed has been living in Japan from 2014. He has founded three different businesses and has a proven track record in delivering six and seven figures in sales revenues in Croatia and Japan.


In his first startup in Croatia, he developed a business system that improves customer satisfaction in the hotel and financial industry. In 2008 he became Area Sales Manager for one of the biggest retail and distribution companies in SE Europe. That’s also when he met his wife, a Japanese professional pianist. They moved to Japan, where he obtained his MBA in Entrepreneurial Leadership at Globis University in Tokyo.

As branding and positioning become critical for success in businesses, Ed launched his service to provide existing and new clients with business production, online courses, business mentoring, and consulting on how to launch five to six figures online business. 

In his professional career, Ed has helped over 3,000 small business owners, and female entrepreneurs around the world in their businesses through digital summits, masterclasses, online courses, and one-on-one consulting. ​

He was part of a Tokyo-based Tech Startup where he helped with branding and inbound marketing strategy to launch a new mobile application.

In 2016 he joined Custom Media KK, integrated marketing, content creation, and strategic communications agency in Tokyo. He was working with brands such as The Peninsula Tokyo, Colliers International, Morgan Cars, Boucheron, Morio Real Estate, Dow Jones, and Adolfo Dominguez. 

​In 2017, he launched the Branding & Positioning with Ed an online community for female entrepreneurs, models, and artists that ensure interviews, online courses, and behavioral shifts for the members while having fun. Ed is on a mission to encourage female entrepreneurs to lead their lives, find their own way, and have a never-give-up spirit to reach their highest potential.

From October 2019 Ed is also Director for Japan at Superstar Art Foundation, an NPO with a mission to help models and artists grow their expertise in the career and provide support to fund their projects. Under the umbrella Superstar Art Foundation is a "Miss Economic World" beauty pageant, a cultural Olympic game among women artists with dreams to endorse the world economy!

In 2020 Ed launched Digital Startup Academy with Michelle Hon, The Chill Mom from Singapore. 

In January 2021, Ed becomes a Co-founder at CROZEN Co., Ltd, an
E-learning company based in Tokyo.

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