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About Ed

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Originally from Croatia, Ed has been living in Japan since 2014. 
He is a business founder and entrepreneur with a proven track record in delivering seven figures in sales revenues in Croatia and Japan.


After graduation from the University of Zagreb, he developed a business system that improves customer satisfaction in the hotel and financial industry with better customer feedback measurement.

In 2008 he became Area Sales Manager for Away From Home products distribution company. That's also when he met his wife, a Japanese professional pianist. They moved to Japan in 2014, where he obtained his MBA at Globis University in Tokyo.

As online branding and positioning became critical for business success in the 21st century, Ed launched his service to provide his clients with business producing, online courses, business mentoring, and consulting on launching five-and six-figure online businesses.

In his professional career, Ed has helped over 1,000 small business owners and female entrepreneurs worldwide in their businesses through digital summits, masterclasses, online courses, and one-on-one consulting.​

He was part of a Tokyo-based Tech Startup where he helped with branding and inbound marketing strategy to launch a new mobile application.

In 2016 he joined Custom Media, integrated marketing, content creation, and strategic communications agency in Tokyo. He worked with brands such as The Peninsula Tokyo, Colliers International, Morgan Cars, Boucheron, Morio Real Estate, Dow Jones, and Adolfo Dominguez. 

​In 2017, he launched Branding & Positioning with Ed, an online community for female entrepreneurs, models, and artists that ensure interviews, online courses, and behavioral shifts for the members while having fun. Ed is on a mission to encourage female entrepreneurs to lead their lives, find their way, and have a never-give-up spirit to reach their highest potential.

In October 2019, Ed becomes Director for Japan at Superstar Art Foundation, an NPO with a mission to help models and artists grow their expertise in their careers and provide support to fund their projects. Under the umbrella, Superstar Art Foundation is a "Miss Economic World" beauty pageant, a cultural Olympic game among women artists with dreams of endorsing the world economy!

In 2020 Ed launched Digital Startup Academy with Michelle Hon, The Chill Mom from Singapore. 

In January 2021, Ed becomes a Co-founder at CROZEN Co., Ltd, an
E-learning company based in Tokyo.

In October 2021. Ed becomes the CEO of Tubeless Japan, a company with innovative technology that controls, monitors, and manages individual hygiene systems in washrooms while cutting waste, cost, and inefficiency.

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