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1. Build Your Digital Footprint Share your knowledge and points of view online. Look past your professional expertise and offer views on topics that speak to your values and interests. Publish on LinkedIn, Facebook or a personal blog. Engage in social arenas. Comment on stories that interest you. All of these efforts leave a digital footprint that offers evidence of who you are and what you represent. - Carm Lyman, Lyman Agency 2. Be Yourself Done right, a personal bra

If you’re starting out afresh, discovering your brand means figuring out your message, your mission and your goals. If you’ve been around for a while you’ve would have already developed a personal brand – whether or not you’re aware of it! People know your name, what you’re working on, what you offer and what you’re about. However, if you’ve not paid attention to it, your personal brand might be flimsy and to strengthen it you need to make an investment in yourself. A strong