What should a personal brand website include?
Your website should reflect you and be unique, but if you are a personal brand, you might consider including some or all of these on your website.
1. Images of You
EVERYONE must include pictures of themselves on their website, but for personal brands, I’d say it’s essential. What’s the difference between images of you for your personal brand website and images of staff on a service-based/ecommerce website? Remember, you’re selling ‘you’. People need to buy into you and trust you, so your image needs to be displayed prominently throughout your website. A service-based/ecommerce website can get away with having images of the team on the about page, but you can’t.
2. CTA to Build your Email List
Every website should encourage your end-user to do something, whether that’s sign up to your email list, give you a call or hit that ‘buy-now’ button. However, more often than not, personal brands focus on their email list. Your email list is important because it’s yours. You don’t have to rely on a platform like Facebook or Google. Even if you’ve got thousands of Facebook followers or impressive search results, things could change in an instant. Your list is controlled by you, and it’s a base where you can grow and nurture your followers. For personal brands, nothing is more important.
3. Your Content at the Forefront
Creating consistently good content is a sure-fire-way to position yourself as a leader in your industry. How are you going to build loyalty and get people to trust you, without proving you know your stuff? Content marketing works to benefit most businesses but for personal brands, it is essential.
4. Sales Pages
Most personal brand websites sell online products such as video courses, memberships, eBooks, etc. As a personal brand, you’ll need to be able to create sales pages quickly and easily in order to promote your products or services.
5. Social Proof
Social proof is important for every business. Having testimonials, reviews, press, expert endorsement and awards etc, all go a long way in building trust in your brand and products.
This is doubly important for personal brands as the key to your success is showing that you have the knowledge and skills worth investing in.
6. Personal Story
The majority of the copy on your website should be geared to your target audience (what problems they’re facing and how you can help). However, for personal brand websites, it’s nice to have a personal story too.
7. Social Sharing Buttons
One of the best ways to get traffic to your website is through the use of social sharing buttons. Many social sharing options exist, their features vary. Some offer fewer sharing options, some only work on WordPress, and some require more technical expertise to install and configure.