Option 1. Book 60 minutes free Discovery Session with Ed to get the Clarity about Your Personal Branding Strategy
Option 2. Send your request to be considered as a VIP candidate for 6 months of Business Mentoring. Business Mentoring is for 5 carefully selected candidates per year!
PERSONAL BRANDING PROGRAM IN 5 STEPS
1. GET THE CLARITY ON YOUR BRAND AND BUSINESS
Based on your goals, talent, uniqueness, results with your customers, we will create your personal branding strategy to help you to be authentic, interesting, visible and well known in your niche. We will discuss your Personal Brand Assets, the purpose of your business, passion, style, profile, strengths, what to outsource, target audience, their problems, your solution, and the results that you can provide better than your competitors. You will learn how to be fearless, calculate risk, know how to network, have to desire to improve your financial skills, practice self-control and build your team.
2. BE READY
We will define where your personal brand is today and where you want to go in the next 3, 6 or 12 months. Based on your Unique Value Proposition (UVP), the market position of your business, and your brand story, we will discuss possibilities and what you can do better than your competitors.
3. BE THERE
We will invest time with your ideal customers and create the content they care about. By producing unique valuable content (written, visual, video and audio) you will engage your target audience with your brand and establishes yourself as an expert in your given field. You will build storytelling skills and create content across different platforms to reach your fans, community, prospects, and customers online and offline. You will learn marketing and sales tactics to make it easier for buyers to find you and buy from you.
4. BE HELPFUL
Once you have a product or service that you’re ready to take to market, there are a number of ways that you can sell it. You will learn how to package your service to provide more value to your customers instead of giving a discount and stop spending your time helping other people without getting paid.
5. BE REMEMBERED
Many business owners are letting their small businesses make them small-minded. This is the time to start thinking BIGGER about your brand and business. You will gain knowledge of how to get the community of your customers, followers, and brand ambassadors and how to build the status of an expert, icon in your field.